by John Bertrand

Create content that serves your customer's needs FIRST and your own needs second.

-Create content that will meet your visitor's exact search query and satisfy it.

-Create content your visitor will be GLAD that they found - something of true merit.

-Create content that is based on real "behaviorally based research" rather than guessing at keywords.

-Create content that is written for your specific visitor so that it flows smoothly and reads well to them.

-Create content that is original and you feel proud to have created it.

-Create content that has a solid, well written "call to action."

Remember that there is real value in performing "consistent" updates to your Web site. Adding freshly-written, original content on a weekly consistent basis will improve the number of times Google comes to visit and crawl your site. Content freshness factors are much more effective than many people realize. Take advantage and make the extra effort and you will reap the benefit.

The text that proceeds immediately before and immediately after any anchor text also has some influence because it further supports the relevance of the link.

Links that are within a well written paragraph will have some minor influence over links that are for example, used in the menu.

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