Search Engine Optimization & Marketing

SEO offers a visible and effective search presence leading to a considerable increase of sales, profitability, and cost efficiency for our clients.

SEO Philippines » Search Engine Optimization Bacolod city »  SEO Bacolod city, Negros island

SEO company Bacolod city

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

 

Search engine optimization Bacolod city to increase better conversions

 

Once again, it should be emphasized that for SEO in Bacolod City is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and backlinks. Therefore, optimizing for the company name is rather insignificant in most cases.

Our Search Engine Optimization Company in Bacolod city is ready to help! If you have any interest in how to improve the SEO of your company or would like more information on some of the services we offer contact us online.

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