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SEO Manila

Proven search engine optimization services and social media marketing company in Manila and Makati, Philippines offers cost effective SEO, SMO and PPC management.

SEO Manila is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy for your business in Manila and among the Philippines. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

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Once again, it should be emphasized that SEO Manila is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO Manila) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

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One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

Our digital marketing agency Manila is ready to help! If you have any interest in how to improve the SEO Manila of your company or would like more information on some of the services we offer contact us online, our SEO experts in Manila get you the highest conversions your business.