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How to run a Successful SEO campaign
A successful SEO campaign is knowing the right keyword to target.
Almost every keyword tool has the same features and almost all of them is using google’s database to find profitable keywords. A successful search engine marketer and non-successful one may have the same tool, but It is not the tool that makes a user successfully.
At JNB Web Promotion, we decided to write this article because we received questions about professional and relevant keyword research, a lot of people ask our opinion on their keywords and why they have a high ranking, but no tourists, and other stuff like that, a lot of mail.
Keyword research is the most important part of SEO. This is the first step, but that step if you fail, there is a tremendous opportunity, your activity will fail. The following are the most common mistakes, newcomers usually do.
Check the keyword search only extensive game
We can tell you that this is the most common mistakes what SEO guys do with new search engine marketing. We also received a lot of emails asking me to assess their site because they did not receive any traffic, even though there are thousands of search keywords and their website has a very good ranking.
Our SEO experts in the Philippines also checked a lot of other people’s sites, this is the most common cause of our discovery. They see in their keyword search tool broad matches, instead of using the exact keyword search.
It is important to look at a wide range of search matches, but you should also look at the exact match to find the KEI. The Philippine SEO experts from JNB Web Promotion will help you to find the best niche and relevant results for your website.
What is the difference?
We like to find a lot of long tail keywords with less competitive compared to a broad keyword search. If you are planning to rank for keywords like:
free games to download
download games for free
download game free
free game downloads for free
and many others, which are more difficult to compete with.
So even if you rank for the keyword download free games, there is a high chance that you will not receive any traffic because you are not ranking for the exact keywords that users are actually searching.
Note: we only used the keywords, for this example purposes.
Not Checking the Competition Level
It’s best to target frequently searched keywords or keywords that have many searches a month but most of these keywords will take you some time to rank, and sometimes it takes forever and put your efforts into waste.
There are many factors that you need to consider when analyzing the competition, age of the website you are competing, how popular it is, how many websites linking to that website and many more. You should at least know the factors of how search engines ranking websites and analyze the top 3 or top 10 results in the search engine and determine if they have those ranking factors. With that you will have an idea how much time you need and how much effort you need to give in order to rank for that keyword.
We prefer looking for many long tailed keywords that have little searches per month but less competitive compared to one keyword that has many searches a month. If you are trying hard to rank for a keyword with broad searches, why not just select less competitive keywords with less monthly searches each on our marketplace by using LSI and Silo SEO?
Here are the reasons why we prefer many long tailed keywords, LSI and Silo SEO and conversion rate optimization (CRO)?
1. It takes less effort to rank them
2. It is less risky because you are targeting many keywords and not putting all your eggs in one basket, even if you failed on one keyword, you still have 99. Compared to targeting only one keyword, if you failed, your efforts and website will be put into waste.
3. If you plan to put them all in one website, search engines will love you because you have many contents, which are good for long term online business.
Not thinking about the intention of the searchers
When looking for keywords, always think about your bottom line Whether you want to sell something, and profit from, or you’re just an amateur who loves content published, you should think about the people who use the keyword’s wishes.
If you are selling some products
If you are selling some product, you might want to think if the keyword is a buying one. If you can see some keywords like.
- Buy product Name
- Product Name Review
- Product Name discounts
- Product Name
- shop
With those kinds
of keywords, you can assume that the other human in the other side of the internet who typed that keyword is ready and willing to buy something, compared to keywords with the How to…, what is.. etc.
Product related keywords are easier to convert because most of the time, people who are searching for a specific product in search engines are really interested in that particular product. Professional research keywords and structure is a method for better ranking.
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