Google Adwords - Pay-per-click (PPC) and Organic Search Engine Optimization (SEO)Everybody wishes his / her internet site or web pages in a higher place of search engines ranking results (like Google) to see. But how do you do that?

There are basically two possible actions:

  • Organic Search Engine Optimization (SEO)
  • Pay-per-click (in Google: Adwords)

What is the difference between Google Adwords and SEO?

Through Search Engine Optimization (SEO) you are able to be sure that the pages of your internet site rank high for certain keywords in the “organic” search results of a search engine. These organic SEO search results is based on relevancy of what the search engines robots sees in certain keywords on a web page. The more relevant (content) your web pages has for certain search terms / words that one uses the search engines, the higher your pages will score for these search terms and the possibility of getting first page will much more easy.

Adwords or Pay-per-click (PPC) found on the first few lines above the organic search results and / or in the form of small ads on the right side of the organic search results. A visitor of this paid method “promoted” website does not guarantee that the website is actually relevant to his / her contributed terms / words. That is, the relevance is determined here by the person (the most) and not paid by the “robots” of the search engines.