So what is this all about? It’s all about thoughtful link building campaigns, but it also means more on site optimization. On site optimization is something that we’ve talked about a lot, and the importance of proper site structure and on site optimization just increased. With proper on site optimization, and links on highly related websites, Google should not have to rely on anchor text to tell them how to categorize that link. At some point, anchor text is going to become irrelevant.

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Looking to the future, this is an opportunity for site owners to quickly adjust to what Google wants, give it to them and solidify your rankings for a long time to come.
We’ll be looking more at this topic in the near future, and should have an analysis from sites we maintain over the next few weeks, which we will certainly share! Contact us today for a professional SEO quote!