Google News and important changes
Did you know that your old “formula” doesn’t work anymore?
To get a TOP 10 position in Google, there USED to be a pretty specific formula that would work the majority of the time no matter the niche. Obviously, this was dependent on the competition too, but the key strategies used to go something like this…
1. Get a bunch links – a lot of them. Didn’t really matter if they were all coming from the same types of sites or not.
2. Get links with your keyword in them
The formula looked something like this:
– 60% of your links should be your main keyword
– 15% of links are your main keyword + other words (eg: read about,
check out, etc)
– 15% of your links generic text (eg: click here, visit site)
– 10% of your links as the text (eg: your link URL used as the text)
And like a lot of people have experienced, when Google’s updates came around, it effected this “formula”. It’s not as “easy” as it used to be.
BUT there’s one very good reason that some of our sites didn’t get hit at all, or recovered extremely fast. And it has absolutely NOTHING to do with where we were getting the links from, but more so with “how” we were linking… i.e. the link density and anchor text we were using… and most importantly, Link Diversity.
We quickly realized that the old way of doing things needed to be changed. Slamming your sites with a bunch links from the same types of sites, plus only getting links with keyword rich anchor text is finished
– it won’t work.
And the reason we’ve now rebounded is because of the following
1. It wasn’t the links that were the problem
Getting a ton of links still works. Do I need to repeat that?
Most people froze and just stopped building links altogether fearing that if they continued, their sites would get hit even harder.
They were wrong. You see I figured that if you suddenly stopped business as usual, that it would be a sure-fire sign to Google that you were up to something and then they would hit you even harder.
They were looking for a reaction on your part. If something suddenly changes, you’re likely gaming the system. If your links are in fact natural, well then why would anything change?
So we got that part right and now we’re almost back to pre-Penguin traffic levels and rankings.
But there was a second thing…
2. Anchor text links have CHANGED…
Our formula for the amount of keyword anchor text we used was now defunct. We didn’t change it right away (keeping with what I outlined above), but we did slowly phase in a new formula.
The new formula goes a little something like this (obviously adjusting as needed, based on our competition too:
up to 15% – your main keyword that you’re wanting to rank for
20% – related LSI keywords (these are keywords related to your main keyword. Think of these as the “related” searches that Google shows you as you’re typing in their search field).
35-50% – your URL as the anchor text, as well as other combinations of “branded keywords”.
25% – generic keywords
Google is now looking for a more diverse linking profile – a more
So if you were building links in the past, you NEED to be building links now. If you weren’t building them… well, good luck with your rankings. More info about search engine optimization services Philippines.