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Optimizing your website for relevant keywords
The New Google updates are coming………..
search-by-voice and conversational search
As of today, keywords still play a significant role in search habits, and in how Google and other search engines deliver search results. The trend, however, is moving further and further away from this, especially on Google’s side. Google wants to become less dependent on keywords, and gradually doing so.
Do you see this trend as a problem or a potential problem to your online marketing efforts? Tell us what you think.
When Google launched the Knowledge Graph, it was clear how proud the company’s engineers and executives are of what they have put together.
Google’s Matt Cutts proclaimed, “It’s another step away from raw keywords (without knowing what those words really mean) toward understanding things in the real-world and how they relate to each other. The knowledge graph improves our ability to understand the intent of a query so we can give better answers and search results.”
Since then, Google has made numerous enhancements to the Knowledge Graph, and has tweaked its algorithm in other ways that would seem to indicate a decreased dependence on keywords. In fact, there have probably been a number of changes related to this that we don’t even know about because Google stopped publishing their monthly lists of algorithm updates for some reason.
- Then there’s search-by-voice and conversational search
Google put out a pretty interesting Webmaster Help video this week in which Cutts discusses voice search’s impact on searcher behavior. In response to the question, “How has query syntax changed since voice search has become more popular?” Cutts talks about the trends that Google is seeing.
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