Why Google analytics is important
Google Updates Analytics Along with Advanced User Segmentation, Sequence Filters
Google today launched a number of new segmentation functions for Google Analytics which should make it easier for users to isolate and analyze subsets of their visitors or app customers. In the past, segments were always depending on individual visits. Although that can be a useful measurement, it doesn’t give you any real insights into the behavior of revisiting visitors. Now, Analytics users have the option to create user segments that enable them to find every one of the visits of a user who fits into a pre-defined segment (according to behavior or demographics). How to Optimizing your website for relevant keywords ?