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  • The History Of Search Engine Optimisation

Search Engine Optimisation is a marketing strategy that analyzes what people are searching for on the Internet. The procedure involves determining what keywords or what keyword phrases people are using to enter into the search box in looking up any particular subject.website-analytics

Optimising a website might also involve editing the verbiage on the website itself to better reflect a more focused content. If people are searching for a specific keyword, then the information that appears should at least shed some light on that topic. So the editing of the actual content of the website, reworking the HTML code, and adding more backlinks to give the site more relevance on the internet can add to the credibility of the site.

All of this began to occur back when the search engines began to send a spider to new websites so they could be indexed and cataloged on the server of the search engine. Information about the page, its contents and relevancy to the subject, the number of links coming back to the site, and weighting of certain words and overall weight of the page in regard to relating information is all considered as well.

As web site developers began to catch on the workings of the search engines in indexing and classifying websites, they began to work a little harder to make their sites become more appealing to the search engines. The
term “search engineoptimisation” came into common use around 1997.

Early optimisation focused only on keyword density placement and  meta tag, and promised some quick success for a short time, but when search engines understood that this sort of manipulation was no longer anymore allowed, simply because it had too much control of the wrong kind in the hands of the webmasters. The objective of the search engines was to provide pertinent information in relation to the search terms imputed by the viewer, rather than to have stuffed keywords be the prime factor of search results.

The search engines came back with more complex algorithms, which made it more difficult for webmasters to be too quick to dominate a niche or a broader subject. The plan of the search engines was to make a truer representation of the search requests to appear at the top.

Two Stanford students established a term called PageRank (PR), which provided a true result of what people were searching for. They also scored the value of links from page to page as being a major determinant as to how popular a page was in relation to others.

In 1998 these two students founded Google, which began to gain a following because of its simplicity and well-designed search capabilities. The sophistication of the Google search engine began to outpace the “gamers”, or those who would try to outsmart the Google Analytics (GA) in order to rank well.

Give Google what it needs, the chances for higher rankings improves very quickly

It has been a constant battle between Google and webmasters as each plays the algorithm game. It was found that if Webmasters just give to Google what it wants, then the chances for ranking improves very quickly. The best tecnique  is good, relevant and engaging content that gives a good and professional description of any webpage of the subject matter that any keyword or keyphrase is asking for. All the scheming and plotting doesn’t do all that much good. The emphasis should be the narrowing of the subject matter down to a smaller niche so the subject matter can be more focused upon what the viewer is looking for.

Effective Search engine Optimisation Tricks for Google Analytics Tips

Search engine Optimisation, or SEO, is the process of building and tweaking your website to make it more prominent on the results pages of search engines. While many outside consultants provide effective SEO services to webmasters in exchange for fees, you can do a great deal ofOptimisation on your own without having to master any exotic tricks of the trade. Here are some great basic Optimisation strategies you can but into action immediately:

  • Content Tweaking

You can start with the single most important part of your site in terms of search engine ranking: the content. No matter what sort of SEO shenanigans you pull, you’ll never climb to the top of the results pages if you don’t have plenty of strong content with clear ties to your chosen keywords. It’s a good idea to choose a single keyword to focus on for each individual page of your site. Throwing down a few alternate keywords is fine, but aim each page at one search term and use the relevant keywords frequently (but naturally!) in the page’s content. Software Analysis

If you’ve already studied the subject of Optimisation, you’ve likely run across some statistics that are touted as ideal for SEO performance. Opinions vary on the perfect scores when it comes to keyword density, reading level, and page / article length. The one thing you definitely need is a way to track these numbers for your own pages. Some of the statistics you’re looking for (like length and readability) can be gleaned from a word processor. For other, more SEO-specific ratings, you’ll need to find some purpose-built analytical software. This doesn’t require any great expense; free options abound. There are even plugins for WordPress that can give you the data you need. (If you run your site through WP, of course!)

  • Links (Internal and External)

Links also play an important role in Optimisation. In order to get the maximum benefit out of each page you add to your site, it should have a healthy selection of both internal and external links. These should always be germane to the topic of the page, and ideally to your focus keyword. If you’re having trouble coming up with external links, feel free to link to reference sites that help explain the subject you’re writing about.

  • Keeping It Regular

Finally, you can do your site a big favor by updating it regularly. You don’t need to post new material every day or follow an ironclad schedule. Providing a steady flow of new content is important, though. It lets the search engines know that your site is active, and this will be a significant point in your favor when rankings are assigned. When it comes to making regular content updates, blogs have a huge advantage due to their format. If your site isn’t blog-based, you can still get the advantage of regular content additions by adding a blog to it.

The suggestions presented here should be enough to make a positive impact on your site’s ranking. If you want to go further, you’ll find plenty of other helpful advice online. There’s always the option of hiring a professional to assist you with your SEO, too. Whether you invest time, effort, or money (or all three!) into Optimisation, rest assured that you can make a difference!